Pickle Juice’s research-backed proprietary blend of acetic acid and natural ingredients was developed to relieve muscle cramping quickly, while tasting like pickles without having anything “to do with pickles,” Fillip Keuppens, the company’s EVP, explained...
Givaudan is tapping into the active nutrition market with flavour-focused food and drink concepts to appeal to the broader demand for immunity, relaxation, focus and physical health.
Lifestyle sports nutrition brand Ghost is expanding its footprint in the hydration category with the addition of a ready-to-drink beverage in a range of fruity flavors.
As Food Ingredients Europe 2023 took place in Frankfurt, Germany, DairyReporter caught up with Arla Foods Ingredients and FrieslandCampina Ingredients to see how each company is advancing protein innovation.
Consuming beverages with sodium and carbohydrates reduces necessary fluid ingestion quantities for recovery and improves rehydration in male athletes, a new study has concluded.
Keurig Dr Pepper will sell, distribute and merchandise premium hydration beverage Electrolit across the US: extending its portfolio into sports hydration.
The shift from sports nutrition to active nutrition creates unique challenges and opportunities for brands, as they navigate the evolving consumer demands which have increased both risk and reward factors.
With the details of the new rules on packaging and packaging waste currently being refined, in this article ESSNA provides an overview of this new legislation and its impact to the sports foods sector.
ADM says that consumers are increasingly looking for sports beverages that support both physical and emotional well-being, including focus, mood, energy, immunity, and digestive health.
Functional beverage company Curated Culture is looking to raise funds to support its expansion plans in the sports nutrition sector, after experiencing its first taste of success with its dairy- and sugar-free probiotic teas.
Kirin is launching its first Food with Function Claims (FFC) sports nutrition drink with immune health benefits, as it seeks to tap into active consumers’ demands for multifunctional products.
EverGrain, Anheuser Busch InBev’s sustainable ingredient business, and The Ultimate Fighter champion James Wilks have partnered to launch FȲTA, a line of high-performance sports nutrition powders made from upcycled barley protein.
The Prague-based sports nutrition company, Infinit Nutrition, has expanded its personalisation platform, Custom, into Europe, allowing athletes online access to customised hydration products.
As Cincinnati-based, hydration brand Hoist looks to expand its consumer base and move into more retail locations, it is building on a foundation established with the US military, Hoist Co-founder and VP Sales Ben Schmidt and Hoist Co-founder and President...
First Milk will manufacture specialist whey protein powder for Arla Foods Ingredients, enabling it to address the growing consumer trend for protein-enriched foods.
Gatorade is the undisputed leader in sports drinks, says the new CEO of BODYARMOR, which recently overtook Powerade to capture the #2 slot in the category. But after four years at Chobani, challenger brand extraordinaire, Federico Muyshondt knows a thing...
Supplementation with Rhodiola rosea (RR), also known as the Golden Root, might improve sport and exercise performance in active individuals, according to a new review.
A sector once plagued by ‘suspicion’ and ‘failed doping tests’ is turning the tide on non-compliance thanks to voluntary third-party certification programmes.
Dairy giant Lactalis has entered the post workout recovery category with the US introduction of UP2U RECOVER protein drinks and UP2U RECOVER unflavored protein powder.
Huel has set its sights high for on-the-go sales as it announces the inception of its own vending machines in the UK's biggest airport as well as the launch of its products across 500 major supermarkets.
A molecular biologist, a medical doctor and a nutrition innovation expert have joined intellectual forces to create a cognitive health focused brand which they hope will redefine the caffeine-laden energy drink category.
A plant-based sports nutrition startup, launched this month, aims to offer uncompromising protein products which are tasty, sustainable, Informed Sport certified, and highly nutritious.
A new paper suggests that measuring proper hydration in the body is far more complex than might be assumed. Multiple tests might need to be done to get an accurate measurement, the authors claimed.
A new blackcurrant anti-pollution 'smart drink' from New Zealand is to be created and assessed for its potential to combat air pollution and improve performance in athletes as part of an industry/academia collaboration.
Backed by two-time world heavyweight champion Anthony Joshua, Lucozade Sport is keeping the fitness community active by giving coaches £1,000 rewards for their online training sessions.
XITE Energy hit the market at the beginning of 2019, selling out of Holland & Barrett nationwide in its first two weeks. But creating a sugar-free blend of natural caffeine, ginseng and nootropics was just the start: it’s now building the brand in...
Protein beverage newcomer Foundation Fitness is making its debut at a major convenience store trade show next week, signaling the channel’s increasing role as a point of sale for sports and performance-positioned products.
The organic and vegan UK startup is primed to launch a line of energy gels and pre-mix hydration drinks and has opened a seed funding round to raise capital to expand.
Protein water brand Protein2o is on an “amazing growth trajectory,” said its president Andy Horrow. It’s poised for more growth after securing a distribution deal in 900 Publix stores.
We pinpoint six of the must-know food, nutrition and consumer trends taking shape in Japan, from superfoods to sports nutrition, ahead of one of the country's biggest trade shows, FoodEx Japan, which takes place next month.
The exploding sports nutrition market offers significant opportunity for alternative sweeteners taking stevia and erythritol beyond their applications as food ingredients, said Cargill experts.
Europe’s peak sports nutrition trade group has affirmed broad support for better and more relevant sports food, drink and supplement regulation across Europe, but emphasised not all parties agree on how to get there.
The Irish agri-business Aurivo Co-operative Society has acquired London-based sports nutrition company My Goodness Ltd in an attempt to gain access to the protein drinks market.
Manufacturers in the sports nutrition space have the skills and knowledge needed to move in to the much larger and lucrative healthy ageing market, according to the chief technology officer at Lucozade Ribena Suntory.
The benefits of beetroot juice for sports nutrition got a big public relations boost recently with the news the Auburn University football team drinks the juice before its games. As reported in the Wall Street Journal, the team began using the ingredient...
The nutritional needs of professional athletes and the general sports playing population are clearly not the same but does the broad sports nutrition market reflect that diversity of need? The Arsenal FC nutritionist and other experts argued the toss...
Changing consumer attitudes to health and similar consumption levels in the US and Australia give Swisse Wellness an opportunity to excite consumers with a new sports nutrition range that is not just focused on the muscle men and gym junkies, says Ulrich...
Protein is still the bedrock of sports nutrition says Euromonitor, but non-protein products are expected to grow faster in several important global markets like Australia, Canada and Indonesia.
Two firms have joined forces to bring the multifunctional molecule pyrroloquinoline quinone, or PQQ, into the sports nutrition market via beverage applications. The partnership pairs Virun’s delivery technology with Nascent Health Sciences' supply...
The European Specialist Sports Nutrition Alliance (ESSNA) says there is no need for separate sports products regulation as general food law is sufficient, ahead of a European Commission report on the matter due within two years.
